Small Business Success: Is Making a Good Impression Your Top Priority?

Imagine you have a meeting with your dream client at 9:00 a.m. You’ve known for months that this is the one. If she will unite with you, the sky’s the limit for both of you! It’ll be fantastic!

The night before the meeting, you flip through your papers while you eat your pizza and watch TV. You consider going to bed early, but you know how it is during the holidays – so many good movies on TV! So you go to bed at midnight – okay, one, by the time you potty the dogs, feed the hamster, discuss claw etiquette with the cat (again) and lock up the house.
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Small Business Success: Practical Tips for Using Stories for Connecting with Clients

In this series of “Small Business Success” blogs, we’re talking about using your stories to attract clients and take your business into major abundance and prosperity. The fantastic part is that you don’t have to “invent” yourself or create an artificial image or brand. You are what you were born to be, so tell your story! Read more

Small Business Success: Activate The Healing And Success Of Stories

Psychologist Dr. Donald Moine, president of the Association for Human Achievement teaches corporate executives that the easiest way to get people to accept a new idea is to link it to an idea or concept they already understand.

Some examples would be:

• Nike’s use of familiar sports figures, combined with the tagline, “Just do it!” Read more

Small Business Success: Does the Decision To Buy Come from Logic or Emotion?

In this series of blogs, we’re talking about how telling your story can reach your potential client. I want to you imagine that a sales representative for a soft drink company – let’s say, Pepsi – walked up to you and said, “I’d like to sell you one of my beverages.” Read more

Small Business Success: Your Joyful Success Comes From Being and Sharing Who You Are

I admit – I’ve been criticized for telling my story so openly. A few people have suggested that if I want to look like someone who can lead people to small business success, I shouldn’t mention my struggles or the obstacles in my path to success. But for every obstacle, there’s a story of how I overcame it. And for every person who questions my decision to tell my story (my whole story, and nothing but my story!), there are ten who identify with it, and who want to learn more about how to follow the same path to small business success. Read more

Small Business Success: Tell Your Story For Fun and Profit

I know what you’re thinking: “Cheap, Heather – Very cheap! Insert the video of the cute little kid, and of course I’m going to be receptive to everything you say!”

Yep. So, now that I’ve softened you up, let me tell you about this great offer . . .

Kidding . . . kidding! Read more

Achieving Success Through Clear Client Boundaries: Even Jerry Seinfeld Can Only Bend So Far . . .

There may come a time when you have to make a choice: Be true to yourself and your purpose, or keep The Client We All Dread. As a heart-based entrepreneur, you rely on your high-level energy and alignment with the universe to bring you forward into the fulfillment of your success. Read more

Achieving Success Through Clear Client Boundaries: Didn’t Jerry and Elaine break up? Why is she still here?

Elaine. Yes, we talked about her last week. Whiny, selfish, and annoying. She’s the prototype for The Client We All Dread. She’s Jerry’s ex-girlfriend, but she’s in his life constantly, invading his apartment, commenting on his girlfriends, and generally complicating his life. Why does Jerry keep her around? Read more

Achieving Success Through Clear Client Boundaries: So, Could Jerry Handle Newman Better?

Last week, we talked about what good customer service looks like, finding your boundaries and recognizing The Client We All Dread. Today I want to tell you how to set up boundaries with your client, and how to maintain them throughout your relationship. Read more

Achieving Success Through Clear Client Boundaries: Do You Want Kramer in Your Apartment?

In my last blog, I talked about The Client We All Dread — the one who doesn’t understand or respect boundaries. The Seinfeld Show video above is a great example of what happens when boundaries aren’t established early. Kramer clearly violated Seinfeld’s boundaries by failing to put that glass on the coaster! Read more

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